Symbolism In The Great Gatsby Essay -- essays research papers

Symbolism in The Great GatsbyF. Scott Fitzgerald, author of The Great Gatsby, uses symbolism throughout the impudent to create the characters and events of the post World War I period. Colors are one way symbolism was used to develop the characters personalities and present up events. This is shown by colors like the green at the rarity of Daisy Buchannans dock, the color of Jay Gatsbys car and how Myrtle and Jordan surrounded themselves by white. Other symbolisms used to set up events are the difference in the people of the West Egg and East Egg and the sign in the valley of ashes. Daisy Buchanan has a green dismay at the end of her of dock on the other side of the bay from Jay Gatsbys house. The green light represents Jays money, jealousy, and the go ahead for Jay Gatsby to get Daisy patronize from Tom no matter what it takes.. Gatsby stretched his arms towards the dark water in a curious way, and as far as I was from him I could rush sworn he was trembling. Involuntarily I glanced seaward-and distinguished nothing except a single green light, minute and far away, that might have been the end of the dock (p25-26). Jay Gatsby thinks that money will make his former lover come back to him. E actually one that attends the party is very envious of Jay Gatsbys money. Gatsby is very jealous of Tom because he is married to Daisy. Countryman 2Gatsby bought a gold car to show of his great wealth. He wanted Daisy to see the car, ...

Contemporary Performance Issue Essay -- essays research papers fc

A Contemporary Performance IssueCommuting is a perfect example of a contemporary performance issue, traffic congestion can steal valuable term from employees personal lives (Wells par. 1). The typical employee is refer with the time lost in commuting to work and not spent at home with their family. The family could be spouse, children, pets, parents, siblings etc.If your everyday lifestyle started with the concern and time haggard just for commuting to and from work, you already started the day with a strike against you. In the past, this was not an issue with the employer. The employer was concerned with what they had control over at the workplace, if you had other problems, set out them at the door. Lately, it has been pointed out that more can be done for the employee in the field of Human Resources (HR). For example, instead of open parking for everyone at the work place, induct a preferred parking area for those using virtu altogethery type of car pool. This encourages a social environment to and from work, as well as relieving most employee stress. If all of the employees are in some type of rotating pool, then an extra load of stress is being relieved from some of the employees all of the time, or all of the employees some of the time. Either way you look at it, you can hope to see an increase in concentration and performance. As an added incentive, The Transportation Equity put to work for the 21st Century (TEA-21), enacted in June 1998, allows employers to offer workers either cash or tax-free reimbursements for parking, mass transit fares and van pooling expenses (Wells par. 3). This is further enhanced for the employer since the Clean variant Act of 1990. There are about 100 metropolitan areas that mandate air quality goals by reducing vehicle emissions that cause pollution. Some states standardized California have districts that require employers with 250 or more employees to adopt clean air measures to include trip-reduction programs. Al l of this results in employees no longer being concerned with traffic or parking or fuel expenses. This is an attractive incentive for retention and also as a recruiting tool. The advantages of adopting a strong program as part of an overall benefits package are clear. Here are some examples of how some organizations have put this to use? Bethesda, Md.-based Calvert Group Ltd. estimates that it cut emp... ... flex schedules. A third of the companies surveyed by Mercer, up from just 6 percent as recently as 1993, offer employees the option of working at home, with modem-equipped computers linking them to the office. More than a fifth say they are considering such a program. Retailer J.C. Penney, for example, has found that home-based telecommuters are the answer to its on-call operations. Recruited in-house from the companys telemarketing staff, the part-time workers are administrate by phone, e-mail and twice-monthly visits. Prediction Between 7.5 million and 15 million workers wi ll telecommute three to four days a week by 2002, agree to projections by the U.S. Department of Transportations Bureau of Transportation Statistics (Wells par. 5).I think that with todays traffic congestion, both the employee and the employer would benefit by having some type of incentive that is geared to commuting.HR is no longer just at the work place. Maybe it never was. Today, we can find all sorts of programs as incentives for the work force. Are they new or are we just no longer thinking in the box?Works CitedWells, S. J. (1999), Using rush mo to your advantage. HR Magazine, March 1999.

The Poems of Richard Wilbur :: Biography Biographies Essays

The Poems of Richard Wilbur   Richard Wilburs New and Collected Poems is full of poems that cover a huge multitude of subjects. The cardinal poems this assignment covers represent that variety, with the topics including love, juggling, grace and music. Wilburs poems take experiences and ideas (even a juggler) and through his mastery of the English language force the reader to take another look at what his preconceptions be. His poems allow for many different interpretations, and this paper will take a different angle to some of his works.   Love Calls Us to the Things of This World sets up, in the prototypic stanza, the feeling that something otherworldly is going to be in the picture. The morning air is all awash with angels brings in the image (or concept) of heaven, which Wilbur refers to again later in the poem. In the 2nd stanza, again the concept of not-of-this-world is brought into play with the mention of the halcyon, which is a mythical bird. One literary device that Wilbur seems to draw upon heavily in this poem is the substance abuse of oxymorons, contradictory terms together. The angels are rising together in calm swells. When I think of swells, calm is not necessarily the word that comes to mind. He excessively states that the angels are flying in place...moving/ And staying like white water. Flying implies movement, so flying in place is not a phrase that is commonly heard. subsequent in the poem he uses the term bitter love, and while I understand that this concept does in fact exist, it is still two words which are somewhat contradictory. In the last stanza he mentions the heaviest nuns trying hard to keep their difficult balance. This reminded me of that concept of funambilism that we discussed in class. This work seems to utilize the idea of balance (indirectly) in many aspects. The use of the contradictory terms that I discussed earlier could be thought of as balancing each other out. This poem overall was rattling well put to gether, with sentences that caught your attention, and my favorite sentence was The soul shrinks/ From all that it is about to remember.   Juggler was probably the most elegant of the poems that were assigned. The other two discussed the concepts of love and grace, but Juggler make juggling a very beautiful act. I must state that the fact that Im able to juggle probably had some influence on my fellow feeling of this poem.

The Harlem Renaissance Essay -- The Black Intelligencia

The Harlem Renaissance Poets consist of James Weldon Johnson, Countee Cullen, Claude McKay, Jean (Eugene) Toomer, Langston Hughes, Sterling Brown, Robert Hayden, and Gwendolyn Brooks. These ogdoad poets contributed to modern day poetry in three ways. peerless they alto make believeher wrote marvelous poems that inspired our poets of modern times. Two they contributed to literature to let us watch it off what went on in there times, and how much we now have changed. And last but not least they all have written poems that people give notice sit down and relate to and what people are compose about and take time out to let the people of their families know that they were living in those times. And these people should receive such recognition because of the effort, and the time that was personate fourth to doing this great work for the people of their generation and ours.James Weldon Johnson, Countee Cullen, Claude Mckay, Jean (Eugene) Tommer, Langston Hughes, Sterling Brown, Rob ert Hayden, and Gwendolyn Brooks, again, all were very excellent Poets who took pride In what they did, for the people they did it for and for themselves. To be exact, the Harlem Renaissance is a time after the KKK completed their raid of African Americans, when all of the Blacks would get together and have a adept time. Whether it was listening to the jazz band play background of a beautiful vocalist, as the people of Harlem danced the night away, or looking at freestyle artist paint away. Harlem was always occupied. Each poet wrote very many famous poems that we now read today.What started the renaissance was when the KKK finished the raid in which ended in the early 1900s, because blacks were being terrorized by whites just because of the color of their skin. Eventually the Blacks overcame the racism, although the name calling was still going on the blacks had a good time in spite of the racism, which then became know as the Harlem Renaissance. These poets became known as Harlem Renaissance poets because of the time period they began to write in, and they became famous fairly energetic to be beginners. They were also known as the renaissance poets because of the poems they wrote about being called out of their names, and writing about how they overcame that time in their live, but mainly experiences they had as a juvenile target. These eight poets deserve such recognition because of what they wrote ... ... Harlem Renaissance Poets because Im very interested in poets, and poetry. It interest me very much how the Blacks had fun no matter of what they had been through with the KKK, and all the criticism. Everyone has their own way of getting over things, and in this case its writing down their feelings. So as was once say good always comes out of bad. The Harlem Renaissance Poets consist of James Weldon Johnson, Countee Cullen, Claude McKay, Jean (Eugene) Toomer, Langston Hughes, Sterling Brown, Robert Hayden, and Gwendolyn Brooks. These eight poets contri buted to modern day poetry in three ways. One they all wrote marvelous poems that inspired our poets of modern times. Two they contributed to literature to let us know what went on in there times, and how much we now have changed. And last but not least they all have written poems that people can sit down and relate to and what people are writing about and take time out to let the people of their families know that they were living in those times. And these people should receive such recognition because of the effort, and the time that was put fourth to doing this great work for the people of their generation and ours.

Film genre, narration, reality tv :: essays research papers fc

Genres(Researched from Film Art An Introduction by D. Bordwell and K. Thompson.)Types of get hold ofs are commonly referred to as genres (pronounced zahn-rahz). The word genre is originally French and simply means kind or type. (Bordwell & Thompson, 2004 108). Genre groups films, which share similar filmic qualities and themes, into various subsections according to the type of film they are associated as.Various film genres are recognisable by the way they are presented and patterned or the way that they portray a certain sense or feeling, as those of humour or horror. There is no distinct way by which we can define genre. Some films incorporate various aspects of dissimilar genres, thus we cannot define exactly what kind of text-book definition genre it is and being that all people are different, a comedy to one person whitethorn be a complete bore to the next. In a sense, certain films portray their genre as a subjective opinion.Film genre, in the redbrick filmic world today, is also very reliant on the actors that star in the feature. Automatically we, as viewers, would associate brawn and large stature with an action film, yet occasional films tend to meld these characters into completely different subgenre, giving the film a very hybrid, generic feel to it.Genres are ways of providing films with the intended associations. It is a convention in which people can refer to initially grasp the notion of a film, for the vast publicity system that exists around filmmaking, genres are a simple way to characterize film. In fact, reviewers are often central in gathering and crystallizing notions about genres. (Bordwell & Thompson, 2004 110).Genres are helpful in the ordinary public as they give spectrum to different people and their different tastes. It also accommodates for any mood one may be in if they wanted to find a film. It characterizes the films and sorts them into place for the viewers pleasure, At all levels of the filmmaking and film-viewing proc esses, then, genres help assure that most members of society share at least some world-wide notions about the many films that compete for our attention. (Bordwell & Thompson, 2004 110)Most genres share specific genre conventions. Stereotypical plots or certain predictable characters are expected to appear during a film of a desired genre. These are the conventions which group films into subgenres. Other than visual and audio conventions, those concerning mise-en-scene, cinematography, sound, lighting and editing, genres often also make boundaries around the type of thematic notions that are presented within films.

Film genre, narration, reality tv :: essays research papers fc

Genres(Researched from Film Art An Introduction by D. Bordwell and K. Thompson.)Types of films ar commonly interrelatered to as genres (pronounced zahn-rahz). The word genre is originally French and hardly means kind or type. (Bordwell & Thompson, 2004 108). Genre assorts films, which cover similar filmic qualities and themes, into various subsections according to the type of film they are associated as.Various film genres are recognizable by the way they are presented and patterned or the way that they portray a certain emotion or feeling, as those of humour or horror. in that respect is no distinct way by which we can define genre. Some films incorporate various aspects of diametric genres, thus we cannot define exactly what kind of text-book description genre it is and being that all hatful are different, a comedy to one person may be a complete bore to the next. In a sense, certain films portray their genre as a subjective opinion.Film genre, in the modern filmic world today, is also very reliant on the actors that star in the feature. Automatically we, as viewers, would associate brawn and large stature with an action film, but occasional films tend to meld these characters into completely different subgenre, giving the film a very hybrid, generic feel to it.Genres are ways of providing films with the intended associations. It is a convention in which people can refer to initially grasp the notion of a film, for the vast publicity system that exists around filmmaking, genres are a simple way to characterize film. In fact, reviewers are often central in gathering and crystallizing notions about genres. (Bordwell & Thompson, 2004 110).Genres are helpful in the general public as they give spectrum to different people and their different tastes. It also accommodates for any mood one may be in if they wanted to watch a film. It characterizes the films and sorts them into place for the viewers pleasure, At all levels of the filmmaking and film-viewing processes, then, genres help assure that most members of society share at least some general notions about the many films that compete for our attention. (Bordwell & Thompson, 2004 110)Most genres share specific genre conventions. Stereotypical plots or certain predictable characters are expected to appear during a film of a desired genre. These are the conventions which group films into subgenres. Other than visual and audio conventions, those concerning mise-en-scene, cinematography, sound, lighting and editing, genres often also make boundaries around the type of thematic notions that are presented within films.

Patterns of Knowing in Nursing Essay

Nursing education has evolved greatly over the years, in the mid-19th century, nursing was seen as a mothering and homemaking role instantly nursing has a more scientific base (Peplau, 1986). Nursing is much more than following doctors orders and performing comfort c ar. Nurses must be able to rehearse distinguishable aspects of friendship into their care in order to provide quality care to their patients. According to the American Nurses Association (2014), nursing is the protection, promotion and optimization of wellness and abilities nursing includes the prevention of injury and alleviation of suffering through diagnosis and treatment, and advocate in the care of the individual, families and community. The purpose of this paper is to identify the four patterns of learned and the importance of implementing them into patient care.According to Carper (1978), there are four fundamental patterns of subtile in nursing which are essential for the teaching and learnedness of nursi ng which involve critical analysis of what it means to know, and the type of familiarity that is most valuable in the discipline of nursing. The four patterns of knowing are empirics, ethics, ad hominem knowledge, and esthetics. Carper (1978) defines empirical knowledge as being factual, descriptive and ultimately aimed at developing abstract and theoretical explanations. This type of knowledge would include the knowledge learned through theory and application of scientific evidence which is learned through textbooks and classroom settings. Knowledge that is gained through empirical description can by formulated and publically verifiable. The ethical pattern of knowing focuses on matters of moral obligation which goes beyond the knowing of norms or ethical codes of discipline it includes voluntary actions which are deliberate and subject to judgment of right or wrong (Carper, 1978). Ethical knowledge guides how takes confront and resolve conflicting issues and requires applicatio n of ethical reasoning.Personal knowledge is the pattern of knowing which is concerned with encountering and actualizing ofthe individual self. Personal knowing is concerned with becoming self-aware and having personal formulation when caring for the patient (Carper, 1978). Personal knowing is the most problematic and difficult pattern to master since it requires having the ability to analyze an event from the perspective of another through the use of reflection (Nursing Pedagogy, n.d.). Esthetic knowledge involves application of empathy, perception, and acknowledgement of the value of everyday experiences lived by individuals. Esthetic knowledge involves the fraud in nursing. Esthetic knowledge is gained through experience and includes the use of intuitions (Berragan, 1998). finishing of the four patterns of knowledge is essential to the professed(prenominal) nurse in order to provide quality care. Empirical knowledge in nursing theory refines and enhances the morpho logical fo undation in the nursing curriculum thus enhancing the viewpoint of the science of nursing in a global perspective (Kalofissudis, 2007). Ethical knowledge for the professional nurse involves matters of moral obligation, the use of the ethical code of nursing, and application of social justice when caring for their patients. Nurses apply personal knowledge through personal reflection and are able to demonstrate to patients that the nurse understands what they may be going through and can help interpret some of their decisions and experiences in such a way that can aid in the patients understanding of a difficult situation (Nursing Pedagogy, n.d.). The aesthetic pattern of knowledge is considered the art in nursing as it is based on the skill of the nurse in a given situation and transpires in the effectiveness of the nurse-client relationship (Peplau, 1988). Without a positive nurse-client relationship the nurse may face many barriers in attempting to care for their clients.Reflecting on how the use of aesthetic knowledge was used in my nursing experience I am able to realize how important having a positive nurse-client relationship is. I had a patient who was newly diagnosed with diabetes and according to his chart he was resistive with his fodder and medications. In interviewing he patient I learned that he did not have a good understanding of what the diabetic diet entailed, he mentioned that he didnt understandwhy his dough would be elevated if he was not eating that much and avoided candy. I sat down with the patient and we make a food log of what he had consumed over the last two days, he mentioned he would have a small breakfast which included bacon and white-hot toast, he stated he usually would not have lunch and his dinner included fried chicken with macaroni and cheese. I explained to the patient how managing his blood sugar was not only avoiding sugar, hardly also balancing proteins and carbs and eating throughout the day.I gave him a booklet wi th diet recommendations and encouraged him to keep a log of what he ate. This patient mentioned how I was the first one to take the time to sit with him and explain how diabetes works. From then on his treatment was more effective and his haemoglobin A1c had decreased from eight to six within three months. I was able to use my intuition in acknowledging that this patient was not purposely being noncompliant but rather had knowledge deficit on how to manage his new disease. As nursing continues to evolve into a more autonomous field, nurses must be aware of, and be able to apply all four patterns of knowing into their practice. As mentioned by Idczak (2007), science provides the nurse with knowledge on which to base decisions but it remains for the arts and humanities to direct the nurse to examine the value of his or her practice. .ReferencesAmerican Nurses Association (2013). What is nursing. Retrieved fromhttp//www.nursingworld.org/especialyforyou/what-is-nursing Berragan, L (199 8). Nursing practice draws upon several different ways of knowing. Journal OfClinical Nursing,7(3), 209-217Carper, B. (1978). Fundamental patterns of knowing in nursing. Advances in Nursing attainment, 1(1), 13-23.Idczak, S. E. (2007). I am a nurse Nursing students learn the art and science of nursing. Nursing Education Perspectives, 28(2), 66-71. Kalofissudis, I. (2007). The theory of nursing knowledge. Health Science Journal, 1(4) Retrieved from http//www.hsj.gr/volume1/issue4/editorialkalof.pdf Nursing Pedagogy.(n.d.). Introduction to nursing pedagogy. Retrieved from http//nursingpedagogy.com/intro.htmlPeplau, H. E. (1988). The art and science of nursing Similarities, differences, and relations. Nursing Science Quarterly, 1(1) 8-15.APA 6th Edition ChecklistReview this checklist prior to submitting papers in NURS 300. Students are responsible for correct format. Review APA 6th Edition Manual or on the various websites, such as Purdue OWL http//owl.english.purdue.edu/owl/section/2/ 10/

American films Essay

be at work making sure he works his ass off to get us where we are now. Although I applyt gain vigor him most of the time during my childhood, and he missed almost every one of my birthdays I can never be mad at him for it. Something I most admire my father for is the fact he gave up his family and life he had back in the islands to support his little girl and pregnant wife, which changed all our lives. As soon as he joined the military he flew us 2 kids and my mother out to America to see our new house in Hawaii. The day we all came to America was the day we left behind the poverty and worries back in Samoa. Since that day, I have of all time respected my father. Even though I sometimes abhor is actions towards discipline, I constantly think back to the days we had it rough and who it was that became our hero from there on out. Without his decisions on coming to America and toward his responsibilities, I wouldnt have had hope in finding a future for myself back in the islands. Be cause of my fathers life changing choices, I am living a life of a lifetime a humble lifestyle.

Compare & Contrast Taming of the Shrew Essay

The couples in Taming of the Shrew all exact various personalities. They all can be determined in diametrical ways, through actions and emotions. Katherine and Petruchio be both similar when it comes to being dimwitted and arrogant which brings them both together emotionally.Katherine and Petruchio are both very different beings, yet in addition the same. They have different views of life and intentions but the way they express it is mutual. Comparing them is quite easy because Katherine is actually they way she is because she covers it up with her true emotions that she wants to show. For example, her father favors her sister Bianca also the fact that she fears of never being able to get married to someone who can deal with her. She comes off as a Shrew not because thats how she really is, its because its really a cover up of her emotions. Men back in the day looked down to her for being intelligent, and Katherine being enceinte headed showed them that they cant tame or mess wi th her. Her having a mouth and being strong minded ended up molding her personality to the public, as some rude, uncontrollable woman.The one and only Petruchio, has intentions of only taming her for her money but in the process he ends up enjoying the ride and the company of Kate. With him being egoistic and horrible it ends up actually being a good compare for the two because their personalities fit each separate, either one can benefit from the other or nonetheless. Petruchio thinks that he can tame Kate, and that marriage is honourable about controlling wives. With both of them bumping heads all the time, one eventually has to give in because a person can only take so much until they reach their boiling point. He doesnt care about anyone else but his self compared to Kate she relieve has morals to certain people. But Petruchio only talks to or deals with anyone who can benefit him. But when Kate intervenes in his life it all changes, slowly to both of them.In conclusion, the two or both bad for each other yet good. Katherine has found someone to actually deal with her and her wittiness and Petruchio ends up having feelings for her, and not just being mainly focused on her money.The couple rarely has differences in characteristics the only thing they differentiate in is their intentions for each other. The main thing they are mutual in is their feelings and attitude to the outside world and each other.

Cyworld – Case Analysis

Situation Analysis Company SK Comms Product line Internet Cyworld well-disposed networking Biggest player Value proposition providing users with a shift and clean community with modified advertising and an almost exclusive focus on social networking manners cycle mature phase of growth NateOn Instant messaging Biggest player Linked to Cyworld Home2 Social media Media platform Video 50M +50K/day News Pictures +5M/day Cyworld tax income segmentation (2006) Paid items $67M (72%) Virtual items $15. 45M Average price $1 Items sold 32M 3D virtual items $0M 010 projected $(120M 2010 paid item sales Music $14. 48M change 200K/day Average price $0. 50 Can be solved technically with gag ruleing Lack of useful information Dont ask ads in a clean environment Lack of time Customers getting bored Because lack of relevance Not leveraging personal applications Goals Retain users create/targeting experience Increase revenues Grow users Possible Options 1) Paid Products Music accounts for 50 % paid revenues (36% of total revenues) Growing at a rate of 10% a year 3-D Virtual Gifts Expected to generate $120m in revenueMaintain current levels of advertising, careful not to disrupt customer preferences for an ad-free environment Pros low marginal cost, already established market, integrity to original value proposition of a clean, ad-free environment. Cons ignoring the largest market (890m potential revenues), not solving the attrition problem of people draining of virtual gifts, 2) Acquire a gaming company (acquiring Empas was approximately $30M) Own company (buy for $3 $5 M or enter into a certify agreement where we have a gaming contract. reate a certain number of games per year and collect a small percentage of proceeds) Positioning contention Marketing Analysis Product Price Market Analysis Founded in 2001, Cyworld initially began as a social networking company before it was stupefyd in 2003 by SK Telecom. It offered a trusted and ad-free platform to stay connected with friends and family via a minihompy where users could post information and updates. At the time of acquisition Cyworld had a membership of 1 cardinal before reaching critical mass in 2004 and growing to 21 million in a country of 50 million people.Since then, Cyworld has offered a course of features such(prenominal) as NateOn, an instant messaging service acquired in 2002, a virtual item market, a music store, a blogging service, a plaza for share-out user-generated media, and a Home2a hybrid model of blogs and minihompys. Cyworld soon enjoys 90% market penetration for the 20-29 year old demography and accounts for 50% of SK Telecoms loot with 72% coming from paid items, 16% from advertising, and 12% from mobile services. However, users are tiring of buying virtual items and decreasing grade usance (64% decreasing versus only 13% increasing).A function of the sites secretiveness model forces some users to de-register and re-register when relationships get broken instead of simply being fit to unfriend or block users as is an option on Facebook. This led to 10,00015,000 new users signing on per day, but also 5,000 users cancelling their subscription. Recent data has also shown that Cyworld users have become progressively more segmented with regards to usage frequency and money spent. 27. 5% of users logged on 3 times or more per week, but these users account for 93% of the usage and furthermore 35% of total purchases coming from 15% of users.The original value proposition of Cyworld was focused on providing a clean and secure social network. The accessory of features such as the virtual marketplace and media-sharing platform has evolved the site to being a focal point of entertainment and self-expression. The business model of Cyworld must continually reflect the sites growing importance in the lives of their users. Cyworld must create an enhanced value proposition for its current customers so they can breach focus on revenue extraction from t heir high- and mid- frequency users.The main springboard from which Cyworld has launched most of their successful add-ons has been its pre-established network of friends which each user has collected over the years. However, these networks, erst duration they are acquired, become a static list of superficial relationships. Though users are currently able to chat with or broadcast to their networks, there is limited actual relationship-building. Cyworld must instanter step in to remedy this gap in emotional closeness by creating a way for users to engage and prove their network.What is the best way to create closeness? Options Our initial analysis of consumer demographics, user behavior and preferences, and overall gaps in the revenue and functionality model, have led us to these accomplishable answers to that question 1. Restructure existing business model to shift primary revenue-driving focus to advertising, similar to social network competitors, Facebook and Myspace and paid search competitors Naver and Google. With growth order of 46% in 2005 and 29% in 2006, Advertising represents a thriving opportunity for Cyworld.While this option could boost Cyworlds revenues significantly, it poses risks, considering consumer concerns with privacy and the companys shipment to a clean and free online environment. 2. smash a new music sales strategy to enable users to download music to personal MP3 players, following the ITunes model. Songs currently downloaded by users can only be used as background music for minihompys. Yet, music represents a profitable option as Cyword would be able to retain more than 50% of revenues.However the streaming to MP3 process could be a complicated and costly transition given the wide range of system and compatibility requirements. 3. Develop user-specific personalized applications, product recommendations, and shopping options to encourage increased site-usage. Specifically, as the Cyworld High Frequency User ages beyond the 19-2 9 range, the Cyworld platform for decorating minihompys is becoming less relevant. The company inescapably to increase the relevance of its services by introducing specificity and targeted market.However this may also raise privacy concerns and dilute the previous value proposition of a clean environment. 4. Cyworld could acquire gaming companies to develop games targeted at current users. This would both increase site usage and provide users with an opportunity to further connect with contacts via a friendly and emulous venue. In addition, as users start their own families, the Cyworld gaming environment can serve as an educational and entertaining option for their children. Our answer is online gaming.While Cyworld should try to entertain the current level of sales of music and virtual items (especially with the development of 3-D virtual gifts driving revenue to $120 million in 2007) and fix the privacy glitch which forces users to register and re-register, the majority of th eir focus should be on gaming. Cyworld should use gaming to allow members to strengthen their preexisting relationships and form new ones. This would eliminate a lot of the risk of engaging with strangers online and inject accountability into the way people compete in these games.Instead of being a platform where users share what has already happened, users can now log on to Cyworld for a new challenge, a new way to interact with old friends, and the possibility of a new story generated on the site itself. Strategy Implementation Cy-Game (4 Ps) Product Cy-Game will be created via a combination of Cyworlds $20M acquisition of Game Me, a network of online gaming engineering start-ups in South Korea for exclusive use of their games. User-targeted games will be offered and sold via an application store that Cyworld users can easily accesswhether on their home computers or mobile phones. Cy-Games launch will target High Frequency Users first, leveraging the consumer information Cyworld has gathered for the past 12 years. The goal of Cy-Game will be to provide users with gaming and entertainment options for every stage of their livesfrom the first year college student, to the mid-twenties urban professional, to the mid-thirties married parent looking for a safe and easy pastime to share with their friends, and family. Price The Cy-Game pricing model will be as follows A. Pay-to-Advance Games Users will have access to a large database of free games.However, in order to advance to the highest levels of the game, users will be required to purchase special weapons, treasures, and secrets. The fee to acquire each add-on will start at $. 05 and increase incrementally with importance. Theses virtual enhancers are crucial to advance in the game and remain competitive. B. Initial Buy-in Games Cyworld will extract 5% of the buy-ins from users participating in gambling-intensive games such as poker or bridge. C. Subscription Games Users can access these games for free or for a fixed price of $36 a year.Paid subscribers can enjoy ad-free gaming, while non-subscribers will be shown a fixed number of ads per hour. We estimate the total annual revenue generated from gaming to be $6M (2 from Free Games and 4 from Paid Games) FINANCIALS HERE. packaging To promote the launch of Cy-Game, Cy-World will offer all existing users a free two-month ad-free subscription and a $10 credit to be used in the buy-in or pay-to-advance games. CyWorld will also sponsor a So You Think You Can Game contest to be broadcast on Korean MTV.The winner, deemed Koreas succeeding(prenominal) Top Gamer will win $50,000. Placement Cy-Game advertising will run predominately on the Cyworld homepage. However, we will also leverage Game Mes existing marketing strategy to promote the new partnership with Cy-Game. That marketing strategy includes traditional television and print advertisements. City-Wide murals and billboards will also be prominently placed in city centers and near universit ies. Cyworlds goal is to attract gamers to Cy-Game while increasing overall Cyworld signup and usage frequency.